As part of the massive Interior Living home design and products fair, Pure was brought in to ensure that the Homes-Up booth was the stand-out exhibitor. From initial concept to design to construction, Pure created an immersive space that fully embodied the real-living application of the product collections. Within the frame of a home-like structure, the layout separately evoked different moods and stories, bringing the products to life. At the very centre, a cafe area allowed visitors the chance to get to know the brand better while getting a taste of the parent company's European origins.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.