Rewiring Your Brain

Did you know that there is science behind what we do at Pure?

Yes. Science behind the creativity. Formula behind the spontaneity. Fact behind the inspiration.

You see, the twin pillars that define us at Pure are our passion for creation, and our pursuit in maintaining a productive and stress-free working atmosphere. And these two things go hand in hand.

Perhaps you have read about neurogenesis - the creation of new neurons in the brain. When we do something new; when we push ourselves to ponder things that we had not imagined before; when we go outside our comfort zone; stem cells from ventricles in our brain go out and become new neurons.

Thus, we are physically rewiring our brain. We are enabling new pathways to form, new potential to be unleashed.
These new neurons will release chemicals like dopamine to stimulate thought and boost our courage.

And guess what, stress will actually inhibit the production of these new neurons and the messages relayed between them. 
So there is method to our madness after all.

Don't believe us? Ask Gregory Berns.