SAFIYA A/W2014 PRESS DAY
Media guests enjoyed a taste of Barcelona sunshine on Anfu Lu as Safiya made-over an existing store front to create a vibrant home-like atmosphere in which to premiere their Autumn/Winter collection. Guests interacted with lively photo and Spanish cuisine stations, while collaborating illustrator Lara Costafreda conducted a live watercolour painting that brought Safiya's latest collection to life.
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Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.