It was Wuhan's turn to go Minho mad as Pure once again braced thousands of screaming fans to put on a seamless fashion show for high street retailer Semir. A perfect kick-start for 2014, the event was the culmination of a ten-city event campaign orchestrated by Pure including both event and media management. Following a high-energy fashion presentation, Minho emerged on stage to answer social media-posted questions as well as judge the grand winner of the Cities PK challenge.
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Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.