SEMIR VIP FASHION PARTY
Pure was on the road again to take an exclusive series of VIP events to Semir stores in Shanghai, Beijing and Guangzhou. Online stylist superstars Peter Xu and Tracy (aka Colorblocker) treated attendees to a trends demo before challenging selected guests to create their own total look on-site using key pieces from the store. A QR code lucky draw, customised desserts and intimate model presentation meant a deep and personalised impression for all those who came.
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Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.