On November 7th 2012, there were two must-see events going on: the U.S. presidential election, and Semir's high-energy film premiere in Zhengzhou!
Under ultra-tight security, hordes of devoted fans crowded at the event venue to catch a glimpse of Korean superstar Lee Minho, while lucky invitees were able to witness an exclusive catwalk presentation as well as the premiere of Semir's latest fashion video. An interactive photo booth (offering the chance to get on-stage with Minho!) kept the audience fixated before his electrifying appearance. Team Pure brought their brains and passion to the task, handling the overall design & creative, security and local authority facilitation, fashion show choreography and styling, model casting, set production, AV control and much more! Even as far as Zhengzhou in Henan province Pure managed to bring the magic touch, furthermore still guaranteeing impeccable quality.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.