A gorgeous Spring/Summer photo shoot in the Shanghai sun! As the hot weather chimes in it's the perfect opportunity for bringing out House of Cam's colourful, breezy dresses and summery accessories. Following on from the winning first campaign, Pure came back to orchestrate a follow-up photo shoot for the S/S 2013 collection. With a summer pool party vibe, the shoot took advantage of the collection's vivid colours to create a rich and glamorous series that captures the brand's fresh essence and premium quality.
Photography: Kuang Da
Models: Rhea, Lea, Louise, Selena
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.