The Art of Creating Awe

The proliferation of TED is, one could argue, the biggest boost to creativity and new idea formation and dissemination since the birth of the internet. A great deal of their talks are captivating and thought-provoking, but occasionally one pops up that is particularly mind-blowing, with messages and concepts that can have a profound impact on our lives, and our work. Rob Legato's talk was proved to be one such experience. As Rob so eloquently explains... “When we're infused with either enthusiasm or awe or fondness … it changes what we see. It changes what we remember.” What emotion is more profound than that of  awe?