Tokyo Concept Store - WISM
Tokyo is undoubtedly one of the world's shopping capitals, to an extent that Tokyoites have become pioneers and world leaders in turning mere shopping in to a quirky, involving experience. Hip concept store WISM (World Interest Souvenir Market) - whose website is equally funky! - is part lifestyle centre, part coffee shop, part gardening tool supplier. With risqué statuettes, cool and often expletive apparel, random nicknacks from around the world and an upstairs leather sofa lounge, WISM is a haven of individualism. It goes to show that eccentricity and even the bizarre and esoteric can find its rightful place and even flourish given the right venue, a worthy lesson for any experiential marketer.
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