When wood coating specialists Treffert came to Pure looking to revamp their usual event programme, we put together an exhibition-appreciation dinner hybrid that kept guests occupied from the early afternoon to way into the evening. Attendees started their journey in a business lounge-style exhibition space featuring live demonstrations and a range of cutting-edge product displays. Over dinner, guests were introduced to the latest Tai Chi System product, a coating that gives flooring miraculous 'self-healing' properties. To tell this story in style, Pure put together a specially-choreographed STOMP dance number using Treffert buckets and barrels on a Treffert-coated stage to fully illustrate the product's amazing ability.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.