UNILEVER BEAUTY CONFERENCE

One of two events managed by Pure on March 6th was the Dove beauty products segment of Unilever's massive beauty conference in Suzhou. On an epic 50m wide stage, Pure pulled out all the stops to orchestrate a line-up that included a custom-choreographed 'Dove Muse' modern dance piece, an all-girls band strumming "My Favourite Things", live product demonstrations and The Voice China runner-up Hou Zuxing singing classic love ballad "You're Beautiful". Pure's video mavens also put together a constant stream of Pandora-mapped animated content to cover the huge layered backdrop to complete a seamlessly run show.