Pure was at Shanghai Design Week handling one of the most talked about installations - Ideas in Action. Curated by Beatrice Leanza and designed by ReMIX Studio Beijing, the exhibition aimed at offering a critical look at forms of integrated thinking found in, inspired by or echoing across contemporary scenarios of change in China that span from object-to-city making by way of rerouting connections across the social, cultural and spatial givens of uneven or unattended frameworks of development.
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In the run-up to Abercrombie & Fitch's major new store opening in Lujiazui, Pure orchestrated a Christmas-themed link up with omnipresent chain cafe Wagas. Three Wagas locations were repackaged as concept stores with special A&F themed festive decorations, while a citywide special edition drink promotion created widespread exposure. This together with special gifting and social media activations has created one of the most talked-about collaborations of the season. The latest show at Collective, Pure's creative space and boutique gallery, opened on 10th December with 'The Dream' a meditative and thought-provoking exploration of the nature of sleep and dreaming through sketches and video. The space is open Monday to Friday 10-6 for you to come along for a private viewing, or during the weekend by appointment! The exhibition lasts until until 29th February 2016. For one of the mega fashion events of the year, Yo'hood, Pure put together a booth for Adidas that became one of the biggest attractions in the sprawling brand-packed venue. As well as the eye-popping brutalist design which stood out against the rest of the booths, Pure orchestrated a mix of frequent Parkour shows showcasing the shoes, interactive digital games and virtual reality goggles, providing oodles of innovative interaction for visitors. I Am A Little Nervous Towards A World That Is Hidden 被掩藏的世界我有些紧张 By Chi Peng 迟鹏 Collective by Pure Yu Qing Road 100 (nr. Kang Ping Road) Mon - Fri from 10:00 til 18:00 | Sat - Sun from 12:00 til 16:30 For more information, please contact collective@pure-sh.com The unprecedented launch of the new Superstar video in Guangzhou meant an incredible futuristic space design by Pure, coupled with visits from Eason Chan and international DJ duo Stooki Sound. Ultramodern UV iPhone case printing provided a sleek cutting-edge interaction for attendees. An extensive three-month exhibition by prominent Israeli artist throughout the Yioulai Shopping Village Suzhou features a range of custom paintings translated into a range of different mediums. Curated by Davide Quadrio and produced by Pure. For Semir's biggest event of the summer - a date with Korean megastar Kim Soo Hyun - Pure put together a talk-of-the-town show under ultra-tight security. As the second time Pure has handled such an event in Zhengzhou with Semir, the event featured a high energy runway presentation showcasing the AW15 collections, followed by the celebrity appearance against the backdrop of hundreds of adoring fans. Up and running now… our new 3-storey office on leafy, peaceful, gorgeous Yuqing Road. Come visit us soon!
Preaching the pros of working for a Swedish company, we've recently been in Beijing Tsinghua and Shanghai Fudan universities! With a mix of interactive engagement sessions, company presentations and a taste of 'Fika', the young professionals of tomorrow have been getting a first-hand taste of what it's like to work Swedish style.
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Pure MindsHere, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation. Archives
November 2017
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