To present some of their premium luggage to film-goers, Pure devised a set of installations highlighting the design-centric, perfect-for-travel design of the products.
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To celebrate Children's Day, Peppa Pig put on a lively afternoon tea party for media and special guests! A programme of non-stop fun included storytelling, a toy & book room, photo-ops, games and - of course - a visit from Peppa herself! For YohoGirl's celebration of Chanel's iconic Rouge Coco Stylo product, Pure orchestrated a VIP event at Xintiandi featuring a make-up workshop. Mega-bloggers ColaTasty, Sunnie and SugarAndSpice were at the event to check out the action. As China's biggest low carbon conference returned to Shanghai's Lingang district, Pure was in the driving seat for the overall design and management.
This major partnership between Shanghai and London brought together leading scholars and innovators in the green tech sector to share best cases and discuss a roadmap for the future. Attendees included the Vice Mayors of both Shanghai and London. Fantastic article on "Designing Happiness" over at fastcodesign.com.
While most of things cited are actually devices we employ in all of our events and activation, sometimes it pays to reflect on the science behind those decisions! Here's the link: http://www.fastcodesign.com/3058237/innovation-by-design/how-to-design-happiness For Converse's latest invite-only trade event, Pure choreographed an electric show telling the story of the 2016 holiday season collection. Over half an hour of custom video footage - including content from green screen composites - provided the background to a high-energy stage presentation showcasing upcoming sneakers and apparel.
The Pure team is buzzing with joy having been appointed the official communications agency for Peppa Pig, the preschool animation and global sensation originating from the UK! Pure is handling all public relations and social media activities in China for the much-loved cartoon distributed by entertainmentOne. Oink Oink!
Pure has been there alongside GuavaPass since before their launch in Shanghai, managing and inviting media to their launch event. Since then Pure has been responsible for handling the public relations work that is bringing the brand to the China market, including a robust social media campaign. To drive buzz towards Adidas' flagship store and showcase the limited edition CNY sneakers, Pure put together an immersive marketplace concept. Pop-up Year of the Monkey interactive stalls gave visitors the chance to grab festive treats from Candy Lab and Fly Juice alongside thematic paper cuts and stamps. At the heart of it you could find the awesome YOTM themed Tubular sneakers! |
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November 2017
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